Define your targets

What is a target market? A target market is a specific group of consumers within an available market that you want to reach with your marketing campaigns….

Define competitive advantage

Competitive advantage is a feature that gives a company an edge over its rivals. It is something that helps it compete more effectively. A competitive advantage could…

Develop a true vision

1. Work Out What’s Important to You First you need to understand what’s important to you. I suggest that you do this by completing a values exercise….